Google is a very smart search engine, and it’s constantly improving its algorithms to help you get the best results for your searches. However, knowing how to tweak those algorithms to maximize your rankings can be tricky if you’re not familiar with SEO.
With this in mind, here are some helpful SEO tips that will set you on the path to optimizing your SEO strategies for future success:
Use Keywords as Anchor Texts
If you want to rank higher in Google searches, use keywords in your anchor text links. That means that instead of just linking back to pages within your website using words like “click here,” try something more descriptive such as “how to start an email marketing campaign.”
Doing so will make readers click through to your page because they’ll know what they’re clicking on. For instance, if you sell shoes online, you might link to a particular product page by using the keyword phrase “buy shoe” as the anchor text in one of your links.
Create High-Quality Content
The content you create on your website has a direct impact on your ranking in Google search. Having high quality content is one of the most important things any business owner can do when it comes to their SEO strategy.
The reason why? Well, people aren’t going to spend much time reading articles or looking at websites that have low-quality information. So as long as you keep your content up to snuff, the better off you’ll be.
Don’t Overstuff Your Pages with Too Much Information
This tip relates to the previous point about having good content. You don’t want too many different types of content on your website. For example, you may have several blog posts, but don’t also try to cram them into other sections of your site (like the homepage).
This is another way that Google can detect spam. So, try to limit yourself to only a couple of different types of content – especially if you’re trying to optimize for certain key phrases.
Link Out Often
Links can be used for two purposes: One is to drive traffic directly to your website; the other is to promote your brand. When creating relevant links, aim for sites that have similar topics. In addition, try to include relevant terms in your links.
For example, if you own an affiliate marketing blog, try including links to popular posts and news sources in order to increase your chances of being found in the organic search results.
You should always strive to post consistently on social media platforms. This includes posting new content every day, even if it’s only a few sentences. People will start noticing your updates if you continue to share quality content regularly, which will eventually lead to more clicks and more traffic.
If you’re worried about making enough money from your website to justify all the effort involved, consider focusing on affiliate marketing. Affiliate programs earn you commissions based on sales made by affiliates through your website, so you won’t need to worry about generating revenue. There are plenty of affiliate marketing programs that you can join to make money online.
Have Fun With It
There are plenty of ways to incorporate humor into your SEO efforts. One great idea would be to write humorous blog posts about your industry or niche. Think of something funny and then go ahead and write it down.
Then, once your piece is done, publish it on your website and wait for people to notice. People are bound to laugh, and you could end up getting a ton of free publicity.
Build Links Through Other Websites
If you’re able to find pages within other websites that link back to yours, then those links could be useful. For instance, if someone writes an article about how they love using your product, you might send them a press release stating that you’re thankful for their feedback.
Another option here is to comment on that person’s page. This action isn’t spammy, because you’re not asking for anything in return. But, just make sure you use common sense and don’t overstep boundaries.
Get Involved On Social Media Platforms
Social media networking sites like Facebook and Twitter provide you with valuable opportunities to build relationships with your customers. Use these outlets to interact with them and build long-lasting connections.
You can join the most engaging groups on Facebook and can share your post there to get some traction on it. People love giving opinion you can ask them give it about your website.
Make Sure Your Website Is Mobile Friendly
Google now prefers mobile searches over desktop ones. Therefore, if you wish to rank high in mobile search results, it’s vital that you create a responsive design for your website. That means you should ensure that your website looks perfect on any type of device, whether it’s a phone or tablet.
When creating content make sure use the lightest theme and avoid uploading heavy images.
Track Your Results
It’s important to keep track of your progress as you implement changes to your website. Tracking data allows you to see where improvements can be made.
Try recording metrics such as bounce rate, conversion rates, time spent on each page, what keywords users searched for on your site, etc. There are tons of tools available online that allow you to track all of these things.
Take Advantage of Paid Advertising
Paying for advertising space on Google AdWords or Bing Ads isn’t cheap, but it does offer you many benefits that outweigh the cost. As mentioned before, SEO takes a lot of time and dedication.
Paying for ads can speed up the process considerably, giving you less time to waste on ineffective efforts. Plus, it gives you access to real-time analytics that let you know exactly what works and what doesn’t.
Google’s algorithm has changed again. So what does all this mean? It means that your website needs to change. You shouldn’t stick with the old strategies that aren’t useful anymore instead try experimenting and see how it goes?
You don’t need to apply all the above mentioned tips simultaneously – you can start with at least one of two.