Digital Marketing Tools Professionals Swear by

Digital Marketing Tools Professionals Swear by

Top Digital Marketing Company now have access to various tools that can help them to make better decisions. From tools that help you to up your SEO game to software that makes analysis easy for you, you have it all. So if you are someone like me who is looking for affordable options, let me tell you that many of them are free. Personally, I have subscribed to Spectrum Internet Bill Pay number to refrain from spending too much on the Internet service.

Here are the most useful and affordable tools that you should have in the year 2020.

Google Analytics

To begin with, there is Google Analytics (GA). You get free access to this tool if you have a Gmail account. Let me warn you that you might find this tool a bit advanced when you have a first glance at it. However, as you get to know it better, you will see that there are many options that can help you track your customers’ behavior. Moreover, you can learn a great deal about your customers and get insights that can help you make a more informed decision.

I would suggest you go through the Google Analytics Academy course as well. It will help you to understand the tool better. The GA Academy is a collection of free courses that help you to up your GA game.


If you are an SEO person, there is no way that you do not know about this tool. The chances that you have used are also very high. Because SEMrush is a must-have tool if you wish to improve your SEO strategy. The great part about this tool is that it is an all-in-one DM tool. From performing keyword research to identifying all the possible backlink opportunities, you can do it all with this single tool.

Apart from this, the tool also enables you to conduct an SEO audit. Now here’s the deal. You can choose to use both the free or paid version. The former, obviously, comes with limited features. While the latter will give you access to all the features that SEMrush offers. Hence, making it a better option.


For you to handle all your inbound things, you should have HubSpot. It is a great tool that allows you to manage your CRM, CMS, email marketing, building landing pages, social media, and blogging. That is a huge list. Having HubSpot would mean that you could handle most of your digital marketing actions from one place. Hence, saving you the cost to invest in separate tools for each of the mentioned function.

You can even view your important KPIs in this tool. Like GA, HubSpot Academy also offers courses that you can view to have more knowledge about inbound marketing.


Moz is another great tool for SEO. It also has both paid and free versions. The free version for all tools that offer a paid one too always comes with limited features. In the end, the only option that you have to opt for is the paid version. However, the free trial version is a great way for you to have a sneak peek at the tool. And see if it has all that you would need.

Moz allows you to perform all the following functions:

  • Keyword research
  • Backlink analysis
  • Page analytics
  • Sire crawler


In order to create professional-looking graphics, you should turn to Canva. Because digital marketing is not all about developing the SEO strategy and making campaigns. Digital marketers also have to pay attention to the content that is being produced. To make the content look beautiful and attractive is another duty that is on a digital marketer’s shoulders.

You would love using Canva as you do not have to be a professional in order to operate it. It allows you to do all of the following:

  • Creation of social images
  • Free infographics
  • CTA buttons

Apart from that, you will have access to a large pool of templates, various fonts, and clip art. If you are not a pro at Photoshop, you should definitely use this tool.


This is a social media management tool. Anyone and everyone who is managing the social media platforms should use Hootsuite to track the performance. It allows you to keep a track of the following:

  • Social media content
  • ROI
  • Conversions
  • Public conversations surrounding your brand

You can try Hootsuite for free as it offers a 30-day free trial subscription. After that, you will have to purchase the tool to get access to more professional features.

Once you make a list of all the tools that you would need to fulfill your digital marketing needs, you can have an idea as to how much will the monthly bill be. I, as a social media manager, pay for Hootsuite and keep a track of my Spectrum billing. The tools that businesses need vary. The department that you are working in also decides the tools that you would need.

I hope you find this blog helpful in deciding the tools to subscribe to. Please note that the list is not limited to the names I suggested. But these are the ones that I find to be the most effective.

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