In this article, I’ll walk you through the main and fundamental steps you can take to build your personal brand on LinkedIn and create a productive and engaging network of contacts. Hopefully this will help you out.
Brief introduction to personal branding
Personal branding is a process by which you define who you are, what you do, and communicate it to others in a better way.
Remember that you are representing your business, so building your personal brand has become your duty.
What sets you apart from others in a unique way?
This should be your starting point: telling your knowledge, skills, style and abilities effectively. Your personal brand strategy is how you present yourself to the market and how you build your brand identity.
The goal of personal branding is to make your brand stand out in the mind of the user in a specific way that is distinct from the competition.
Your brand encompasses all the characteristics that make you unique and these are what you need to work on. It helps to connect with other users who share the same values as you and gain their trust.
In fact, people no longer buy products or services, but value. The brand is the very essence of value and the fact of doing personal branding allows you to have a decisive role in the market.
Once you have gained the trust of your network of contacts, you will become the point of reference. Your goal should be to get your name out there and get your potential customers to turn to you to solve their problem.
Why is LinkedIn important for your brand image?
Among social platforms, LinkedIn is the best for entrepreneurs and professionals who want to work on their brand image.
There are basically two reasons for this:
LinkedIn is growing exponentially
It is a serious and professional platform
This social network is booming and focuses on commerce, selling advertising space and paid ads.
LinkedIn rewards valuable content creators far more than other social networks. This allows you to reach more people if you provide valuable content relevant to your industry.
Of course, you can find these people on other social networks like Facebook, Instagram, YouTube, and maybe even Tik Tok. But the intention with which the different platforms are used is very different.
If you want to do business, talk about your work, and focus on your profession, LinkedIn is the only portal where you can focus your energies.
The channel you prefer changes your communication, your audience and even your sales possibilities.
Those who go to LinkedIn do so for one purpose: to work on their personal profile. Using other social networks would not have the same effect. Those who use LinkedIn want to enhance their careers, follow professionals, and find collaborators or partnership opportunities