Google constantly keeps on changing its algorithms to improve the quality of the search results. Website owners need to be very careful and monitor their website’s performance regularly to ensure that they are not hit by any updates. If you have been hit by an algorithm update, then don’t panic. Before we dive into tips, let’s first understand more about the algorithm change.
What is Google’s core update?
A core update is a change to the Google algorithm that affects how it processes and ranks search results. These updates are designed to improve the quality of search results for users, so they usually result in some ranking changes for websites. Google makes several small Core Updates throughout the year, but they also occasionally release larger ones. There are two main ways to tell if your website has been affected by a core update:
Check your traffic data: If you see a sudden drop in traffic, it’s possible that your website has been impacted by an algorithm update. You can check your traffic data in Google Analytics or another traffic tracking tool.
Check your rankings: If your website’s rankings have dropped for certain keywords, this could also be a sign that you’ve been impacted by an update. You can check your rankings in Google Search Console or another rank tracking tool.
If you think your website has been affected by a core update, don’t freak out! These updates are usually rolled out gradually, so it can take some time for the full effects to be felt. Additionally, it’s important to remember that not all ranking changes are caused by algorithm updates. There are many factors that can impact your website’s rankings, including your website’s content, backlinks, and user experience.
How to recover from the Google algorithm update 2022?
As we mentioned above, it’s important to keep things in perspective when you see a sudden drop in traffic or rankings. It could be due to an algorithm update, but it could also be caused by other factors. Before you take any drastic action, give it some time to see if things improve on their own.
Check your website for technical issues:
One of the first things you should do if you think you’ve been hit by an algorithm update is to check your website for any technical issues. If there are any problems with your website’s code, structure, or content, it could be causing your rankings to drop. You can use Google Search Console to check for any indexing or crawling errors. You can also use a tool like Screaming Frog to check for any technical issues.
Analyze your content:
Another thing you should do is take a close look at your website’s content. Are you providing valuable, relevant, and unique content? If not, that could be why your rankings have dropped. Google is constantly looking for websites that provide the best possible experience for users, so make sure your content is up to par.
Check your backlinks:
Backlinks are one of the most important ranking factors for Google, so it’s essential to make sure that your website has high-quality links. If you’ve been hit by an algorithm update, take a look at your backlinks and see if there are any that are low quality or broken. You can use a tool like Ahrefs to check your backlinks.
Re-check all on-page factors:
In addition to content and backlinks, there are other on-page factors that can impact your rankings. These include things like title tags, meta descriptions, and image alt text. Make sure that all of these elements are optimized for your target keywords. Use good and professional tools like SEMrush, Moz, and KWFinder for this analysis.
Check your Google Analytics data:
Google Analytics is a valuable tool for understanding how users interact with your website. If you think you’ve been hit by an algorithm update, take a look at your analytics data to see if there are any changes in user behavior. You can also use Google Analytics to track your goals and conversions. Along with Google Analytics, also check Google Search Console to see if there are any changes in your website’s impressions or clicks.
Perform user testing:
One of the best ways to understand how users interact with your website is to perform user testing. This involves using a tool like UserTesting or WhatUsersDo to get feedback from real users. User testing can help you identify any problems with your website’s design, navigation, or content. A/B testing is the best way to find out what works best for your website and your users.
Monitor your brand mentions:
Another thing you should do is monitor your brand mentions. You can use a tool like Mention or Google Alerts to track when your website is mentioned online. This is a good way to see how people are talking about your brand and whether or not they’re happy with your website.
Moreover, it’s also a good idea to keep an eye on your competition. See what they’re doing and try to identify any areas where you can improve. If you can stay one step ahead of your competitors, you’ll be in good shape.
Monitor your progress:
Once you’ve made all of the necessary changes, it’s time to monitor your progress. Check your traffic and rankings on a regular basis to see if things are improving. You can use Google Analytics and Google Search Console to do this. Additionally, you can use a tool like Ahrefs to track your progress. It’s better to keep monitoring your website’s progress so that you can take necessary actions if there’s a drop in your rankings.
If you’ve been hit by an algorithm update, don’t panic. Take a deep breath and follow these tips to recover from the update. With a little bit of effort, you should be able to get your website back on track. If you’re not sure where to begin, it’s better to take help from a professional SEO company. They have the necessary experience and expertise to help you recover from an algorithm update.