How To Successfully Verify Google Analytics Property?

How To Successfully Verify Google Analytics Property

Google has recently updated their tracking code, making it harder to identify if the content is being scraped. But there are ways to verify that Google Analytics is not scraping your website.

Certain signals can determine whether Google Analytics is scraping the website. If you have a high bounce rate and a low conversion rate, you may want to consider verifying the property. This will help identify whether your site is being scraped or not and take necessary steps to prevent it from happening again.

Google Analytics can be easy for people who want an idea of how their website performs on different platforms and where visitors come from. But for those who want more advanced metrics, like several conversions or leads generated.

Now the question is, How to Successfully Verify Google Analytics Property. Well, the answer is here. In this article, we will discuss the process that can help you out in verifying Google Analytics Property successfully. So, let’s get started.

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Verify Google Analytics Property Successfully

The digitization of everything, such as marketing, has brought everything over the internet. Nowadays, one can find websites, web applications or mobile apps for almost every day-to-day work. Industries or companies or any small or large business invest time and money on their respective websites, and it becomes necessary to know the results of efforts. For this, Google made a Google Analytics tool that tracks and reports website traffic and performance. So, in simple language, it is a web analytics tool that is presently working as a platform working under the Google Marketing Platform.

Know more about Google Analytics:

Google Analytics is a web analytics service provided by Google, which offers analytical tools such as statistics and basic analytical tools for search engine optimization and digital marketing purposes. The service by Google is typically part of the Google Marketing Platform. This web analytics service offered by Google is available free for those having a Google account. It was launched in 2005 after Google acquired Urchin, and since 2019, it has been the most renowned and widely used web analytics service available on the internet.

After the launch in 2011, Google Analytics came up with the property of real-time analytics that enables website owners to get comprehension for the visitors present on the website.

Simply we can say that Google Analytics offers services to track down any website’s performance that the service users have profiled on. It helps collect the visitor’s insight, determine website traffic sources, discover trends or patterns for user engagement, obtain visitors’ information like demographics, assess the success of applied marketing activities or campaigns, track product purchase, add to cart, etc. It also helps obtain and analyze consumer behavior that is proven excellent for further improvement to driving website traffic and improving marketing campaigns.

What is Google Analytics Property?

Typically, a Google Analytics Property is a website or web app and on the other hand account in Google Analytics is a method to organize that property (website or webpage). It is like a portfolio of websites or web apps broadly termed Google Analytica Property. Suppose someone is acquiring access to a Google Analytics account. In that case, that means that the person is getting access to all the properties like websites and web apps present inside that account of Google Analytics.

A single Google Analytics account can possess multiple properties, such as owning two or more websites or web apps.

What is verifying Google Analytics Property?

Verifying a Google Analytics Property refers to a process that proves that a user owns the property that he claims to own. A search control needs to verify analytics property ownership as only a verified owner gets access to sensitive data on Google search for its site. It can adversely affect the site’s presence and activities on Google search and other properties of Google.

There are two ways to verify Google Analytics property:

  1. First is, adding a new property or choosing an unverified property from the property selector.
  2. Choose any verification method such as HTML file upload, HTML tag, Google Analytics tracking code, Google Tag Manager, Domain name provider, Google sites, Bloggers, or Domain account.

How to successfully verify Google Analytics Property with Google Analytics tracking code?

One can use the search console property of Google Analytics to verify properties such as websites or web apps with the help of Google Analytics tracking code. It is most suitable if the owner uses Google Analytics to track website traffic and visitors’ insight.

Requirements for successfully verifying Google Analytics property with tracking code:

Homepage might not require authentication:

The property (website or web app) homepage must be available in non-logged-in users’ mode for successful verification. Moreover, any website or web app that requires authentication to reach perhaps does not appear in search results often. These web pages or apps will not accrue significant search data on analytics.

The owner must acquire editing rights of the Google Analytics account used by that property:

Any verification code is associated with a Google Analytics stream, especially in the new version, Google Analytics 4. Otherwise, the verification code for the previous versions of Google Analytics is associated with Google Analytics Web Properties.

The non-logged-in homepage must possess any analytics.js or gtag.js snippets:

The Google Analytics tracking code must be in the <head> tag section, not the <body> tag section of websites or web apps pages. To ensure the verification tag on the page, first, visit the page in a browser, then go to view the page source and search for the snippet either analytics.js or gtag.js.

Owner must use the same Google account:

One needs to use the same Google account for Search Console and Google Analytics to get successful results of verification.

Use the code exactly as provided:

To get the best verification results, do not modify the verification code at any cost because even any small modification in the code can lead to failure in the verification process.

One can use it for verifying URL prefix properties, but not for Domain properties.

Steps to follow in successfully verifying Google Analytics Property:

To verify ownership of Google Analytics Property using a Google Analytics tag, one needs to follow the following steps carefully:

  • First, open Search Console with the same Google account with editing access to Google Analytics services.
  • Then, carefully read the requirements for this verification method.
  • Now, select Google Analytics on the verification details page for the property verification and click Verify button.
  • Most probably, this Google Analytics Property verification method provides great success; however, if verification fails due to any reasons, one can see potential errors that can occur to troubleshoot the issue and restart verifying Google Analytics Property.

Potential errors that can lead to failure of verification of Google Analytics Property:

1.   Snippet not found:

This issue occurs when the verification code snippet is not present in the right location of the home page or the non-logged-in homepage contains the code snippet.

2.   Malformed snippet:

Another cause of failure can be the malformation of the snippet, which means not using the snippet exactly as provided.

3.   The wrong snippet found or use of old Google Analytics snippet:

Search Console supports only the latest version of the Google Analytics snippet, so recheck if one used some old snippet.

4.   Wrong snippet type or Tag manager/third-party tag manager:

Failure of Google Analytics Property also occurs when using another snippet, so crosscheck and ensure that one is using Google Analytics snippet only.

5.   A snippet in the wrong location:

For successful verification of Google Analytics Property, the snippet must be in the <head> tag section home page of the property that needs to be verified.

6.   Absence of Google Analytics account or not have sufficient permissions:

A valid Google Analytics account and Edit permissions are a must-have for successfully verifying property.

7.   Additional common verification problems:

  • Incorrect snippet or file or tag
  • Connection server time out
  • Many times, redirected download request
  • Invalid response from server
  • Any internal error
  • Unknown or not found DNS or Domain


It is all about Google Analytics Property and its verification. The above content has useful information about Google Analytics services, their need, and usefulness for websites and web apps.

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