A website, online store, or e-commerce can succeed and make a difference if its design is attractive, functional, and easy to navigate.
With these factors, you will give way to a great user experience both on desktop and mobile.
Most traffic on the internet is on mobile, so the priority when creating a website is precisely mobile usability.
A successful web design takes into account the following factors.
Adaptive or responsive design
Both responsive and adaptive web design is considered techniques to optimize a website for mobile.
However, responsive design offers a more optimal experience regardless of the device used.
Attractive but clean page design
An attractive website does not mean being full of images, colors, elements, and decorations, but rather an elegant, simple and clean environment.
This makes it easier for visitors because they also load much faster and view better on mobile.
It helps direct visitors’ attention.
For this purpose, better organize your content. You can help with typography, starting with titles, subtitles, paragraphs. This scheme facilitates users’ vision with colors that contrast your content.
For this purpose, you must give your website a structure.
The buttons and their description must be clear, precise and effectively take the visitor to the specified place.
In addition, the purchase or registration buttons must attract attention to increase your conversions.
5 steps to make a creative website
Branding is the first step, establishing fonts, colors, effects, and styles that your brand will have. This includes the design of your logo and its different uses and variations. To do this, you could hire a professional or use platforms such as DesingEvo or Logaster.
2. Color palette
Once your corporate identity is defined, you must take your brand’s colors and transfer them to the web.
3. Images and videos
Creating images or videos of your products or services is important, but if you finally do not have the budget or the time to do so, you can resort to image or video banks.
Here is an important tip when uploading your images or videos, it is essential to reduce their weight to improve your website’s load.
You can also incorporate innovative and eye-catching videos into your website.
And for this, you can use one of the best platforms for creating videos—FlexClip, where you have hundreds of designs, thousands of resources, amazing effects, and much more.
The text content is vital for your website, and if you do not do a good job of SEO in the textual part, you will ruin everything.
No one will find your website, and therefore it will be left hanging on the network without visibility.
It is essential to choose a website format according to the project you will develop.
You can start from scratch and leave it to a web code expert or start with templates that come with pre-designs ideal for any market niche.
For example, DIVI is an extraordinary builder with incredible designs to capture your website and make it successful.
10 keys to having a successful website
1. Clear goals
It is not good to have a web page without having planned anything, leaving it simply in the hands of the designer. It is necessary to have a plan based on what we want to achieve with our portal.
2. The strategy of your website
A website is another place for exposing a company, and that is why it must be part of a company’s global business, marketing and communication strategy.
3. Don’t get obsessed with design
While it is true that the design of a website is something that will undoubtedly attract the visitor’s attention, it is no less accurate than your site must meet the user’s expectations, that is, easy to navigate and with precise information.
4. Create quality content
Even if you have the most attractive design ever created, if the content is not well done in SEO, and even more so if it is not original, clear, and concise, you will hardly be positioned in the main search engines.
If it is an online store or e-commerce, the texts and images must be visible, original, and quality.
5. The blog is essential
Original content is the king of positioning, and if you work on your company’s blog, you can attract more customizes than you can imagine. Search engines position sites that solve user questions.
People first look for broader descriptions of products or services, and that’s where your business blog comes in.
6. Interaction with social networks
A website, a blog, or e-commerce should not be islands, and each one fight to position itself. Instead, they are a means of contact and a recruitment tool.
Your website must encourage user interaction, especially on social networks. Today the entire public is in them, and it is necessary to interact to be better known and successful.
7. Work on conversions
Conversions are a way to evaluate your website. Either the subscription to a newsletter to carry out direct marketing actions or through direct contact of the user through the contact forms.
8. Recommend other sites
Recommending and interacting with content from another website is very helpful for our portal. It allows you to improve its exposure and engagement.
9. Update and adapt constantly
The fact that you have conceived your design with the latest technology does not mean that you will leave it there and neglect it.
You need to constantly update and adapt to changes, both in content and the technology itself.
10. That your goals do not decay
Constancy is one of the most proven actions for the success of your business. Do not stop fighting for your goals if you want to achieve them.
Follow your strategy, your contingency plans, and your desire to succeed.
Thus you have known all this context of creative ideas, inspiring designs, essential keys, and much more for you to have a successful website.
Suppose you use easy tools and platforms to create and manage, and you can achieve your goals through the web.