The digital marketing field has exploded over the last few years. And this may be because of how frequently people have started to shop online. Therefore, it’s no surprise that almost every business wants to have a strong online presence. After all, it will help them gain more traction which may result in more sales. Due to this, many companies have started to hire digital marketing professionals.
Also, there are many channels that are now broadcasting interesting shows directed towards marketers, allowing them to sharpen their skills. And you can enjoy them by subscribing to an affordable plan like the Spectrum TV Gold package or any other from the same tier.
Top 5 Digital Marketing Gurus You Can Learn From
The digital marketing field is quite vast. And many people are now delving into this world to know more about it. So, if you are new to digital marketing and need a place to start, there are some experts which you should consider following. They will guide you to the right path. Here are five of them:
1. Neil Patel
Neil Patel is the master of search engine optimization. And there is probably no other person who knows SEO quite as he does. But Patel doesn’t keep all of this knowledge to himself. He believes in sharing. And so, he consistently churns out quality content for the people. If you want to know how good he is at what he does, know that Forbes included him in its list of the ‘Top 10 Online Marketers.’ That’s not all! He was acknowledged by President Barack Obama as one of the top 100 entrepreneurs under the age 30. Speaking of entrepreneurship, Neil Patel is the co-founder of Hello Bar, KISSmetrics, and Crazy Egg. In addition, he has helped many big companies like HP, GM, and Amazon grow online with his digital marketing skills.
2. Ryan Deiss
Ryan Deiss rose to popularity for introducing his own digital marketing systems. He knows how the industry works. This is why he can seamlessly create his own methodology which digital marketers can use to get great results. For instance, he introduced the Customer Value Optimization tactic which has proved to be beneficial for businesses. In fact, in some cases, this strategy has helped companies to generate more revenue. As a founder of DigitalMarketer, Deiss continues to come up with new and effective marketing techniques which anyone can follow to achieve success.
3. Ann Handley
A famous author and keynote speaker, Ann Handley has paved the way in content marketing. She has also been acknowledged by Forbes as one of the most influential women in social media. She is a partner at MarketingProfs. The company holds events and programs for people to make them better marketers. As a content marketing guru, she has authored many best-selling books like ‘Content Rules’ and ‘Everybody Write,’ both of which teach people how to become good with words. So, if you are someone who loves to write or has a passion for writing, it is suggested to follow her work to understand content marketing fully.
4. Rand Fishkin
If you are familiar with digital marketing, the chances are that you know about Rand Fishkin. But if you are not, then know that he is the co-founder of Moz. What’s Moz, you ask? It is one of the best SEO tools in the market that many people, as well as businesses, use to better their online ranking. He launched his business back in 2003 with a blog which then became a consulting company. Fishkin later turned that business into a big software company where he employed many SEO professionals. After leaving Moz, he founded SparkToro which is another successful venture that helps people deliver to their target audience better.
5. Larry Kim
CEO of WordStream and Mobile Monkey Inc., Larry Kim is a notable personality in the digital marketing industry. He is a contributor to CNBC. In addition, he was ranked as the eighth most popular author on Medium. Kim is the person you should follow if you want to learn about online ads. This is because there is probably no one who knows Facebook Ads and Google Ads better than him.
Digital marketing is growing at a rapid pace. And almost every business, no matter big or small, is exploring this space to experience more growth. Hence, there is no surprise that there are so many digital marketing jobs in the market. If you are also interested in the field, you should follow some of the aforementioned influential figures in the industry as they will help you get started.